ABOUT US

Forever Wild Ice Cream is inspired by the Adirondack “Forever Wild” clause — a promise to protect these mountains, forests, and lakes so they can be enjoyed for generations to come. It also reflects the Adirondack spirit of being forever wild: celebrating the places we love, the memories we make there, and the simple joy of a really good ice cream cone.

Rooted in Brant Lake and made for lake days, camp afternoons, and scenic summer drives, Forever Wild brings sweet treats to Brant Lake and beyond with classic soft serve and a fun, nostalgic twist. We source from local vendors whenever possible, including our ice cream, so every stop feels connected to the Adirondack community.

It’s a sweet stop for locals and visitors alike to slow down, soak in the mountains, and enjoy a little nostalgia, because the best Adirondack moments are simple: fresh air, good company, and ice cream in hand. 

Follow us on instagram and facebook to see where Forever Wild will be serving soft serve and other frozen favorites.

Ice cream trailer with colorful lettering that says 'Soft Serve,' decorated with ice cream cones and mountain scenery, promoting 'Forever Wild Ice Cream'.